You Can Soon Boost Your Favourite Streamers Through Paid Twitch Adverts

Got a favourite streamer? Then you’re in luck. Paid Twitch adverts will soon allow you to boost them in this new streaming feature.

Twitch is a competitive medium. With thousands upon thousands of daily Twitch streamers, it can be difficult to stand out from the crowd. On Amazon’s new MMO, New World alone featured 60 million viewers across thousands of channels.

That’s where the Boost comes in. The recently announced feature allows viewers to spread the word about their favourite Twitch content creators. Through the use of paid Twitter adverts, the new Twitch stars may rise.

Credit: Twitch


The move to include paid Twitch adverts is likely an attempt to help boost the next generation of Twitch stars. With streamers such as TimTheTatman and Dr Lupo signing exclusive deals with YouTube gaming, Twitch needs to find more big names.

Credit: GQ

Boosted streamers will be found under the Recommended Channels section of the platform. At this point, Twitch is rolling the feature out to select channels. Paid Twitch adverts are a contentious issue, however. Not only does it place the price on the viewers themselves, its practice is reminiscent of viewbotting. This process would include companies boosting a streams view count for money so that the channel would have a higher chance of appearing on the front page. It does seem odd to put that monetary charge on the viewers.

However, this obviously has its benefits, too. With the same streamers largely dominating the limelight for years, paid Twitch adverts could mix up the playing fields. Quite often, a streamers brand just needs to be discovered by the right audience to take off. Twitch Boost could help new streamers find that audience.


We’ll just need to wait and see if the new Boost system has any real implications for up-and-comers. Or if the big streamers with larger money-wielding audiences will really reek the benefits.

Have you got any streamers you would pay to boost? Let us know what you think of this new feature over on our social channels!

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Featured Image Credit: Twitch/GQ