The DualShock 4 was first announced at the PlayStation 4 meeting in February with tons of new features compared to the DualShock 3, such as a touch pad, and a share button.
Today, Sony has released a new promotion video for the PS4 controller where developers discuss what makes the DUALSHOCK 4 features unique and how the controller comes to life, which will tell you how you will interact with the system and how it will make your gameplay experience more dynamic.