Pokémon has taken over the world already. The augmented reality game, Pokémon GO, was released last week in select regions (Australia, U.S and New Zealand) and it has been all over the news since then.
The fans are going crazy over the game, where they need to explore the real world to collect Pokémon and other items to battle other players.
The game’s popularity has soared to such a height that it has overtaken online dating app Tinder in the US. According to data from SimilarWeb, Pokémon GO has already been installed in 5.16% of all the Android phones in the US compared to the 2% for Tinder.
On the other hand, another metric suggests that the game will very shortly overtake the popular social networking site Twitter in terms of daily active users. Last Friday, the active users of Pokémon GO in Android devices across the US summed up to 3%, while the active users of Twitter was near 3.5%. However, with the rising rate of Pokémon GO‘s installation, the game will definitely overtake Twitter very shortly.
Ironically, Twitter and Tinder was launched back in 2006 and 2012 respectively, while it has just been a week since Pokémon GO‘s launch, that too officially only in the US, Australia, and New Zealand.
The developers are facing an uphill task to keep the app away from crashes and bugs, as a lot of reports of players facing such problems have emerged. Developer of the game, Nianctic, therefore has stalled the international launch of the game.
The success of Pokémon Go has made the stock of the parent company, Nintendo, soar as high as 23% in a single day. Both The Pokémon Company and Niantic are partially owned by Nintendo.
The chart below, from SimilarWeb, compares Pokémon Go with other apps in terms of total time spent on a single day.
Pokémon Go is now available in Android and iOS mobile devices.
Source: Tech Insider