Sony’s frustration over the PS4 Hardware ‘cynicism’

Sony has received multiple cynicism for not revealing the hardware and was told revealing the PlayStation 4 console was not the most important thing.

“[There was a] bit of cynicism over ‘we didn’t see the box’ and that kind of stuff, ‘we don’t know quite what date and quite what price’,” Said Gara . “I understand that frustration but frankly, a box is a box. Is that really the most important thing?

“So right, it wasn’t available to show last night, it wasn’t considered appropriate to show it last night. So what? It’s much more important to see what the damn thing does. The shiniest piece of black, green or purple plastic ever, you know, whatever, so what? It’s not the most important thing.”

The PlayStation fans were eager to see the hardware but turns out to be a disappointment for the very few.

Do you think Sony regret it’s decision for not showing it?

“Well, people are going to expect more news at E3 as one example,” Gara continued. “So we’ve got to think about two things. One, gradually building the story, and secondly, when we need to make decisions. It isn’t appropriate to make all of the decisions this far out.

“A great example would be a precise release date. We’re working through all sorts of production schedules and all that kind of stuff, so we just couldn’t – unless we decided it was a year and a half away: you could probably commit to any date you like if you go that far away – but we want to get it out to market quickly and pricing those various commercial variables to be fully weighed up that we’re not fully worked through.

“So it is what it is. But what’s great is that we were able to show a rich catalogue of games, we were able to show a rich feature-set of new things that’s going to allow creators to create what gamers want which is something new, exciting and just reinvigorates their whole interest in the category.

“In some markets in the UK I think we’re seeing that flag a little bit right now, so it needs a boost, and I think we went a long way down that road last night in whetting the appetite.”

The PlayStation 4 is soon to be release at E3 event.


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