EA opens new DICE studio in L.A

According to a report in Wall Street Journal, EA has announced a new DICE studio which is to be based in LA. Its main endeavor would be to work on the new Star Wars IP.

As mentioned in the report,“Electronic Arts, fresh off announcing it cut 10% of its workforce to trim costs, is investing in a new Los Angeles studio for its Stockholm-based DICE game developer with the goal of poaching talent from rivals like Activision Blizzard.”

When asked questions in relation to their main rivals Activision studios Treyarch and Infinity Ward, Karl-Magnus Troedsson, DICE’s general manager said,“There is an extreme talent pool over that we want a part of. It’s no secret that our main competitor is there.”

The brand new outfit is targeted at garnering and harvesting new talent and DICE as a whole will have an important role in the development of the Star Wars IP.

Troedsson added that EA is mulling over whether to go for an entirely new Star Wars story or expand on stories already present. Keep an eye and ear out for more news on the matter.