PSG: Pre-E3 Day 3

Nintendo, the world’s largest video game company by revenue is not holding a press conference at the huge gaming convention E3 next week.

Nintendo’s president states, “Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market.”  Both event’s will be closed, one will be for American distributor’s only and the other will be for the Western gaming media with hands-on experience.

Since Nintendo haven’t had anything new lately, it only seems reasonable that their main objective would be to persuade people to buy their Wii U and the games that go along with it.

He goes on to say, “At E3 this year, we are not planning to launch new hardware, and our main activity at E3 will be to announce and have people experience our software. Many people are certainly very interested in learning more about the Wii U titles that we are going to announce. We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately. As a brand new challenge, we are working to establish a new presentation style for E3.”

I can imagine it would be difficult to persuade users to buy a console that was released last year. Nintendo going up against Sony and Microsoft for the best next-gen console would not go well at all. Do you think it was a smart move for Nintendo to not do a conference? Why or why not?


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Schedule for the other June 10th Conferences below:


Just in case you missed it, click the link to the first and second Pre-E3 article:

PSG: Pre-E3 Day 1,  PSG: Pre-E3 Day 2