Today EA hosted a live web (audio) conference focusing on the PS4. The investor’s meeting is now over. We gathered some pretty interesting highlight for you which located down below:
Quoted from EA’s CTO Rajat Taneja and EA Chief Financial Officer Blake Jorgensen,
- “We are excited about Sony’s news”
- “EA, we have never been so prepared for a new generation”
- “ We’re maintaining a balance between other parties.”
- “Between now and E3 you will see a lot from us… I’ve seen the new Battlefield and it is stunning.”
- “PS4/Next Xbox between 8 and 10 times the power than the previous gen (PS3/Xbox 360) “
- “We no longer have to constrain our games. 1080p, 60FPS… [there will be a] level of gameplay that is unprecedented.”
- “[There are] new IPs that we are building for this console generation.”
- “100mil has been spent on next gen R&D. They will moderate costs through cutbacks“
- “They are assuming MS and Sony are more aligned in release dates.”
- “Games have been in development for the past year.”
- ”5-10% increase in cost … “but cost will increase in the future as the games get bigger.”
- They expect to make more money on the bigger next gen titles than ever before.
- “We had too many titles… now less but bigger”
- On next gen game costs – “We haven’t set price, but you will probably see a similar trend “” prices go up $10, but then fall back down“
- On game user data – “We generate around 50 terabytes of game data every single day.” “We are applying techniques like machine learning, so that we can integrate monetization and gameplay changes more effectively“
- There will be: “lower marketing expenses as we can connect directly to our core players through existing games“
- “We all want more cash flow.”
- Looking at “another publisher with two huge franchises Activision” and “continuing to support their own franchises, while investing in new IP”
- On social – companies EA bought weren’t as successful as they hoped, but were not a failure. “PvZ and Bejeweled will continue to come to all platforms.”
- While talking about social – “[But] we’ve seen the benefits of creating games like Battlefield and FIFA“
- BF3 DLC brought in $150 million
- On microtransactions: “We’re building into all our games the ability to pay for more, to unlock faster… trucks, levels, etc. microtransactions. Consumers love that.”
Leave a comment down below let us know your thoughts about all this.