Activision announced today the launch of Call of Duty: Black Ops 2 on November 13th shatters the entertainment record and become the “Biggest game launch of all time”.Call of Duty series manage to keep best selling game in history for the fourth time.
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,”
“Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and “Star Wars,” the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.”
“But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day.”
“Call of Duty has become more than a product people buy, it’s a brand people buy into. And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season,” said Eric Hirshberg, CEO of Activision Publishing. “I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day.”
Call of Duty: Black Ops II is now available at retail locations for the PS3 and Xbox 360