It all seems to be crashing down for the controversial and undisputed king of youtube PewDiePie. Known for his use of crude humor and provocative stunts to get attention online, he has finally went too far and is now suffering some serious consequences. This is not a drill, Felix Kjellberg AKA PewDiePie’s career has just been dealt a series of devastating blows.
It all started with his anti-semitic death to all jews video.
In the video, PewDiePie found a ‘gig’ on the site Fivver where two kids will dance around, fighting over a sign, then they’ll finally unfold it to reveal a message. Typically, you’d use this to say “Happy Birthday Steve” or “Subscribe To My Channel”, but Pewdiepie paid them to write “DEATH TO ALL JEWS”.
“I am sorry. I didn’t think they would actually do it. I feel partially responsible.” – Pewdiepie
The disastrous collapse of his career began yesterday when Maker Studios, a subsidiary of Disney, removed him from their network.
“Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate,” said a spokesperson for Maker Studios.
Now YouTube is joining in on the public flogging. Variety just reported that PewDiePie’s YouTube Red show “Scare PewDiePie” would be cancelled effective immediately, and they have also disabled premium advertisements on his channel. This knocks Felix back into the stone age of YouTube creators and decreases his monetization ability. A YouTube spokesperson said this morning Tuesday Feb 14th:
“We’ve decided to cancel the release of ‘Scare PewDiePie’ season 2 and we’re removing the PewDiePie channel from Google Preferred.”
The show was a premium offering put together by Maker and Skybound entertainment, where they would try to scare Pewds with elaborate video game based scenarios. The first 10 episode season of “Scare PewDiePie” is still available on YouTube Red, for $10 per month.
PewDiePie has always had a talent for stirring up controversy online, pressing the right buttons to create lots of engagement and get free media for his brand. In the past, these stories were always pretty much just consquence free publicity for Pewds, this time though, it’s serious.