Sony Explains why “being cheaper than your competition is never a bad thing.”


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It has already been confirmed that the PS4 is going to be $399, while the Xbox One is at $499, making Sony’s next-gen console 100 dollars cheaper than Microsoft’s.

The pricing point for the PS4 is a huge advantage for Sony, which isn’t such a “a bad thing”, but the CEO of Sony Computer Entertainment America  Jack Tretton reminds us to keep in mind that “the lowest priced system isn’t always the most successful”.

Tretton states, “I think ultimately, the gamer looks at ten-year product lifecycles; they look at the software offerings; they look at the value proposition. And the lowest priced system isn’t always the most successful, but being cheaper than your competition is never a bad thing.”

“I feel like we’ve got the gamer on our side; I feel like we’ve got the development community on our side; and now we’ve got execute.”

Sony believes the most important component on being successful, is to appeal to the consumers, make them want the next best technology.

He goes on to say, “The most important thing to get right is the consumer proposition, the value proposition. That people say, ‘I saw it, it looks great, I’ve got to have it.’ And if that’s the answer, then you’ve got a winner on your hands.”

Where do you think Sony stands with their upcoming console? Comment below.

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