Sony Boss – “PS3 To Focus on Family This Christmas”


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Sony Worldwide studio head Shihei Yoshida has made it clear that the PS3 will aim to keep things family focused this Christmas.

During an interview with Game Informer, he said –  “We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that’s a natural time to aim at.

“Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties’ big core games.” Yoshida continued.

This makes sense since both of Sony’s big PlayStation 3 exclusives Beyond: Two Souls and The Last of Us is slated to release in 2013, so things will be pretty family focused this fall.