The PlayStation 4’s controller the DualShock 4 went under a number of revisions through development. Boss of the company’s product planning department Toshimasa Aoki revealed in an interview with GamesBeat that early designers were closer to the 360’s controller than the PS3 one.
“For the analog sticks, we did test having the analog sticks on top, since the Xbox has the left side on top [above the D-pad].Especially from the shooter teams – we got feedback that that’s what they wanted. They knew that consumers like the 360 for shooters.”
“The feedback from the user test team said that we needed to test this version, the Xbox version, and this version. [But having the two sticks symmetrical on the left and right sides] is kind of in our DNA. the prototype team, myself, and also the management team really felt that having this look is the PlayStation look, and we have to keep that.”
Personally, I hate the 360 controller and consider it one of the least operable controllers ever made. I’m thankful that Sony has stuck with the same basic design that has worked for them thus far.