Sony: 3D Not Relevant Right Now


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 The feedback from consumers serves as the focal point for Sony’s growth in the PS3 sector. Based on this Sony UK boss Feral Gara has concluded that 3D is not a priority for consumers at the moment.

In an interview, he said, “Consumers decide how relevant it is. It’s fair to say consumers have decided it’s not hugely important at this time.”

“It’s a capability we’ve got. It may have a bigger life a little further down the line. It’s great we can do it. It doesn’t seem to be the most powerful USP at the moment, so you’ve seen us shift our effort onto fresh new exciting IP.” he continued.

In conclusion he expressed his pleasure to look at the strength of it as they look into the next year which holds endless possibilities.