Various media outlets began noticing this strange meme propagating across the comments sections of their posts on facebook just 2 days ago, and since then it has spread like wildfire.
Here is a GIF of a quick scroll through the comments of PewDiePie‘s last post:
The facebook sticker, which shows a pigeon like bird bobbing it’s head up and down, is now drowning out any significant conversation in comments sections as everyone joins in on the trend and shares the purple pigeon. Publishers are not sure quite how to react, with everyone from PewDiePie to CNN experiencing the sudden deluge of purple birds in their comments.
Some on social media have theorized it’s a reactionary trend in revolt of the spread of commercially driven publishing initiatives on facebook. Sort of a “Don’t tread on us” of the meme generation.
It has even lead to the creation of its own memes:
KnowYourMeme reports the trend started in Thailand, “As early as on February 7th, the sticker suddenly went viral in Thailand, beginning with a music video posted on the Facebook page สัตว์โลกอมตีน (Animals With Paws), where it garnered more than 3.7 million views within five days”
It’s believed to have been popularized in the US by controversial gaming YouTuber Willy Mammoth who is credited with creating the trend by trolling the comments sections of various YouTuber’s he disliked with the purple bird.
The bird is part of a collection of Facebook stickers known as “Trash Doves” which contains many animated and still versions of the bird. Designed by American Artist Syd Weiler, his reaction when he found out how viral it went “I am very surprised, but grateful! Thank you, Thailand. I think it’s really fun, and I’m glad you all like the Doves!” as he told the Thai newspaper Khaodos.
Check out some of our favorite trash doves memes: