The PlayStation 4 has launched in Asia and in a few days time, it will also enter Sony’s homeland Japan and all is going very well according to Sony Computer Entertainment Japan and Asia Deputy President Hiroyuki Oda and Sony Computer Entertainment Taiwan General Manager Tatsuo Eguchi as per the interview with Game Watch.
Eguchi-san and Oda-san both suggested that the situation is quite similar to the west with PS4 being sold out everywhere and people standing in queues to get hold of the console. They also highlighted on few key points regarding the success of PlayStation brand in Asia, which are as follows:
- PlayStation Plus Subscriptions are rapidly increasing in Asia.
- PSP continues to sell, but it’s selling a lot less now that the PS Vita has been released.
- The PS3 continues to sell well despite the launch of the PS4. Demand for the older console didn’t lower.
- Both PS3 and PS4 units (there were 1000 PS4 available) were sold out at Taipei Game Show.
- The PS4 sold out in less then 30 minutes every day at Taipei Game Show, but 20% of those that purchased the new console also bought a Vita at the same time.
Oda-san also insisted on the fact that PS4 currently is competition-less in Asia and so one can’t say that Sony has won when there is no one to compete. He said, “ I’d like to tell this with no misunderstandings: When the xbox one will be released conveying various charms in a different way, while competing properly, I think the most important thing will be that it’s going to expand the video game industry and the market itself.”
“I’m often asked “What would you do if the Xbox One comes?” and the answer is “it’s welcome.””
It is always refreshing to see rivals talking about competition in a good spirit which not only encourages growth of business and innovation, but also caters to the increasing demands of customers, who always want the best deals for their money. Sony seems to be on the right track for sure. What are your thoughts on this? Let us know in the comment section below.