Blizzard has recently unveiled giant figurines around the world based off characters from their highly anticipated title Overwatch. The humongous figures that have popped up so far include the already very popular Tracer in Hollywood, California; Genji in Paris, France; and Pharah in Busan, South Korea. Images of the characters can be seen below.
It’s safe to say that these are some pretty impressive figures indeed. The attention to detail, despite their size, hasn’t suffered at all. The figures even have weapons attached inside the box and adverts about the figure’s features like Tracer’s “Light Up Chronal Accelerator!” This imitates pretty much exactly what you’d find on a normal sized figurine box, and for some reason I think that’s actually really cool (definitely appealing to my inner child here).
Rather amusingly, the figurine boxes even come with some lighthearted fine print, which you can see in the photo below. The print states that the figurines aren’t a choking hazard (although choking during a game can happen) and that they’re non-interactive, but the game does come with 21 characters that you can interact with.
All in all, this is a pretty great marketing strategy by Blizzard. It’s generating huge public interest, even from people who are completely unaware of the game. Just by doing this they’ve probably garnered another few thousand buyers, and undoubtedly interested thousands more to at least research it.
Overwatch has already proven to be ridiculously popular even before its official release, with gamers going so far as to try and play it in another game, and its character design is so good its even affected porn searches. Coupling this with the massive success of their open beta, Blizzard seems to be doing everything right with Overwatch. Who knows, if they keep this up, Blizzard could be onto yet another long-lasting smash hit.