EA downsizing- Casualties include PopCap Vancouver and Quicklime


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EA has released a statement vaguely confirming the restructurings and lay-offs which have been rumored. EA is looking to restructure its organisational elements and prioritize the development energy towards fostering new technologies and innovations.

In the statement released, the publisher said,“This has led to some difficult decisions to reduce the workforce in some locations. We are extremely grateful for the contributions made by each of our employees – those that are leaving EA will be missed by their colleagues and friends.”

Executive chairman  Larry Probst outlined the major structural changes. He said,“Core marketing functions have been consolidated under our COO, Peter Moore. The combined group will bring together our Label marketing teams, Global Acquisition Marketing and Marketing Analytics into one multi-talented team under Todd Sitrin’s leadership. The development and marketing teams will continue to work as cohesive units, driving clear and consistent messaging and consumer engagement for each of our franchises.”

“Origin will move into Frank Gibeau’s Labels organization. Andrew Wilson will take on the leadership of Origin, working with CJ Prober and the team to create more value and an enhanced entertainment experience for our consumers.”

The casualties from this downsizing of EA has resulted in the shuttering down of PopCap Vancouver and Quicklime, which have a significant history in the field of EA’s game development.

EA is going through a rough patch and the cuts are a indicative of its endeavor to turn out a better profit. Only time will tell how the gaming giant recovers.