The march of the digital age took another stride forward recently when Norwegian company Heisholt opened up a virtual office inside the world of Minecraft.
Heisholt (based in Oslo) have purchased land within the servers of the game and will hold actual meetings there with real (so to speak) clients. Eric Heisholt, owner of the company, intends to use the vast interconnectivity and far-spreading reach of Minecraft as a basis for developing new ways to interact with people and develop ideas. Eric said in an interview:
“The way people interact, talk, build and create inside Minecraft is full of power, intelligence, collaboration and innovation. This is an equally important world for millions and millions of people, and we truly believe we can have new discussions leading to new answers, inside Minecraft”
The office building Heisholt has made is actually quite cool, and the building and the land it’s situated on can be seen in this video here. As you might expect, it looks like a blocky low resolution version of a modern office building, which includes lots of glass and great views, but built to their specific design requirements at a fraction of the cost.
The building has offices for staff, with all the things they typically contain such as desks, shelves, and the occasional decorative ornament. Outside the building, there’s pleasant scenery and plenty of greenery and wildlife (i.e the delightful petting zoo full of farm animals). There’s even a boat you can use.
This development comes right after Heisholt organised the world’s first ever live Minecraft concert. The bands AlunaGeorge, Broiler and Lemaitre all performed at Norway’s annual tech show, ‘The Gathering,’ from 23rd-27th March. Heisholt masterminded the organisation of recreating the entire show live in Minecraft, and it worked stupendously well. The video below shows a little more about how it happened.
This is pretty ground-breaking stuff from Heisholt, and though it might be new territory, they’ve already proven themselves quite capable. They’ll definitely be one to keep an eye on in the future, and hopefully other companies will be encouraged to follow their lead into embracing all the possibilities offered by the ever-developing technical age.