EA “Absolutely Rejected” Battlefield 1’s World War 1 Setting Before This Made It Change Its Minds


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Image: Battlefield.com

EA’s upcoming game Battlefield 1 has received a lot of attention since the reveal trailer was released earlier this month. The main reason of excitement for this new AAA game is the setting.

Unlike most of the other shooting games nowadays, which are set in modern or futuristic universe, Battlefield 1 is set during World War I. This will definitely give the players some new experience and a fresh perspective.

Image: gamespot.com

Image: gamespot.com

Although we are all excited about Battlefield 1, we are actually lucky that the game’s setting didn’t get rejected. While speaking at the Investors Day event, EA Studios Executive Vice President Patrick Soderlund said that the setting was originally not approved by EA.

The thing that Andrew spoke about in regards to the setting and why we decided to go for World War I, it wasn’t the most obvious choice. If you look at what other partners in our industry are going, they’re going into sci-fi, we had a lot of success with in the modern military space, but we felt that there was a need for a change, and when the team presented to me the idea of World War I, I absolutely rejected it.”

However, things changed after DICE showed him a small demo of what it had in mind. This convinced him that the idea could actually work and the company bit the bullet and it paid off big time.

I said , World War I is trench warfare, it can’t be fun to play.’ But anyway the team continued to persist in the fact that this can be fun, and showed up with a very short demo that convinced me at least that this was the right path

Image: battlefield.com

Image: battlefield.com

Soderlund was amazed by the reception the trailer for Battlefield 1 got and he seemed very pleased that the audience connected in the way it did with the company’s decision to switch from modern-day setting to world war 1.

The good news is that whenever you take creative risks, and it works, you actually can get to substantial success, and I think that what the internet is telling us with 31 million views and the most seen trailer of the history of EA is that the World War I theme is resonating with players out there. I think we have done something that will be right for the franchise and right for EA.”

Battlefield 1 is looking set to break all kinds of sales records and this might finally be the year when it manages to dethrone the Call of Duty franchise from the number 1 position.