Activision – Why Call of Duty Keeps Getting Better


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The Call of Duty series has always been extremely successful, especially when considering their financial perspective. The company is still making millions of dollars for the franchise, and ‘Black Ops 2’ which was released last year, is still topping sales charts.

Publishing CEO of Activision Eric Hirshberg states, “All I can tell you is that the franchise has never been stronger. At this moment in time, we have more people playing every month, more people logging on to play every day, a better digital business with people playing longer into the cycle of each product and purchasing more DLC and purchasing micro-DLC and purchasing season passes. Those are all the hard measures.

“How is the content we’re making selling? Are people enjoying it? That seems to be going well. Then you look at the softer measures, just in terms of social media engagement and video views. Anticipation is high for Ghosts. When you’re building off such a strong foundation of engaged players, that’s usually a pretty good sign.

“Now, at the end of the day, it all comes down to us making another great game. That’s why we set the stage for greatness with Ghosts by wiping the slate clean creatively, not doing another Modern Warfare game with Infinity Ward, allowing them to create an entirely new narrative and cast of characters. We’ve changed to a world where America is not the dominant force, but an underdog. That opened up new visual opportunities. It opened up new gameplay opportunities. We’re shaking things up.

He goes on to say, “Multiplayer is going to have new ideas. Dynamic maps are something we’re doing. Character customization is something we’re doing. The story mode is going to be…I don’t know if you’ve seen what we [showed at E3], but it’s gorgeous. It’s emotional. It’s got a different kind of tonality and feeling to it. It all comes down to us making a great game every time out, and I’m confident that we are going to deliver something special with Ghosts.”

Anticipations just keep rising for the Call of Duty series, and they keep making more because people love it. It is exciting to know the upcoming Call of Duty: Ghosts is going to be a different story, no more modern warfare, no more black ops, it’s going to be its own thing. Expect to see a different world, better graphics, character customization, and a new insight on Call of Duty.

Are you fans excited for the upcoming Call of Duty: Ghosts?

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