Activision CEO Eric Hirshberg has spoken about the company’s reaction to the initial fan response to Call of Duty: Infinite Warfare, in an interview with Mashable.
The official reveal trailer of the game has garnered over more than 3 million dislikes on YouTube since it was uploaded on May 2nd.
In the interview with Mashable at E3, Eric Hirshberg confirmed that the company hasn’t changed anything in Call of Duty: Infinite Warfare after the initial fan response, which was overwhelmingly negative, especially on YouTube.
He said, “We’re doing the same thing after the response as before, which is focusing on making a great game.”
“At the end of the day, when we do that we tend to make fans happy and win people over and continue to have the franchise flourish,” he added.
Hirshberg also mentioned the fact that even Call of Duty: Black Ops 2 received negative responses initially but went on to become the best selling Call of Duty game ever. Black Ops 2 was also disregarded by fans before release because of the futuristic setting of the game.
“Our previous most-disliked trailer was the reveal trailer for Black Ops 2,” Hirshberg said. “[That was] the first time we brought the franchise into the future. And that turned out to be one of our most successful games ever.”
Hirshberg said, “The franchise has never been stronger than it is right now in terms of the number of people we have online playing. Black Ops 3 is doing great. We’ve managed to keep it relevant and fresh longer than many people thought we could.”
The CEO also stressed on the fact that the dislikes on YouTube didn’t affect the pre-order numbers of the game. Interestingly, he pointed out that the negative reactions were mostly restricted to YouTube, and the trailer for the game was mostly well received on other social media platforms, including Facebook.
He said, “We didn’t see that reaction on other platforms and in other metrics.We didn’t see it in our pre-order momentum, we didn’t see it even in the same exact [trailer posting] on other platforms, like Facebook.”
“It was unique.”
Call of Duty: Infinite Warfare managed to impress with its E3 presentation, where it showed off some amazing single-player gameplay footage. However, there’s been a total blackout as far as the game’s multiplayer is concerned, but the company’s expected to showcase it during its upcoming Call of Duty XP event in September.